![A screenshot of a Fastmail email rule. The rule indicates that emails from a “hello@” [the rest is censored with a black bar] are immediately marked as read and sent to spam. The rule is named “Spam [redacted] Marketing”.](attachment:1ca73ffd-eb50-4bad-8f28-09b865b9c69b:image.png)
A shop I regularly go to restructured their loyalty program and made you opt-in to marketing emails. Sure, fine, whatever, juice the numbers. The person at the counter told me I could instantly unsubscribe, so no real harm.
Later, when I tried to unsubscribe, the site gave me this message:
Hold on!
You must have at least one marketing notification option enabled to participate in the loyalty program. Disabling all marketing notifications will remove you from the loyalty program, you will no longer be able to earn or use your points. Are you sure you want to disable all marketing notifications?
I shop here regularly. I gain and use my points quite often. Its a nice bonus for being a consistent customer. This is extremely fucking scammy. Its also a fucking great way to destroy your domain’s email reputation.
Actually, that’s a great idea. I made an email rule on Fastmail that automatically sends emails from this address directly to spam. I keep my points, I don’t get spammed, and in the process, I hurt their domain’s email reputation.
I also sent off an email to their support channel. I don’t expect it will do anything to change their minds, but it won’t impact me.
A lot of tech gives you control over your experience. Don’t let idiotic product decisions hurt you without a fight. Dig into your options menu. Use email rules. Block viciously.
https://bsky.app/profile/samurailink3.com/post/3m6fuo3vkjc2k